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If you want to ramp your digital marketing activities to grow your business and do it profitably, this is the session for you. Katie Wagner will walk you through a variety of digital marketing strategies and give you the inside strategies and tactics to make them return profit to your business.
Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.
Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.
How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.
These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.
"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.
Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.
Smartphone video is the most common type of video in the world today. There are a few simple tactics everyone should know when shooting content on their smartphone. How to capture quality video, quality lighting, quality sound, and a series of other important smartphone tactics.
You’re about to learn about the most powerful video marketing strategy in the world. It’s called the pattern interrupt. Also known as a “scroll-stopper” inside of a video, this is a tactic in which your video causes viewers to stop scrolling and watch it.
Tammy Lawman and Brooke Emery are the Founders of Link Lab LLC, where their motto is “Do Good and Have Fun!” They are conscious connectors who shine a light on mission-driven women and their offers to drive revenues and create mega impact in the world. They do this through joint ventures, affiliate programs, funnel creation, social media and email marketing, interviews, and other visibility and PR opportunities. The fastest and most effective way to grow your business is by leveraging the power of aligned and strategic partnerships. And when you do this in an organic way and from a space of high frequency, you not only build supportive and lasting relationships with your partners, you create mega impact and profits. Tammy and Brooke have an inside-out approach to collaborations. They believe in building long-term relationships based on mutual respect, admiration and a genuine desire to help the other person. You can easily implement their 5-step strategy to create impactful business partnerships that bring you a loyal audience of raving fans and 6- to 7-figure revenues and beyond.
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
There is nothing more important that building solid relationships in business. Focusing on the right relationships and then nurturing them so they add value and profits to your business. Kristen Hayes has been doing just that for more than more than 20 years and she will share her incredible insights, strategies, and tactics to make this work in your business.
Business Planning Must See
The Business Planning Masterclass gives you everything you need to get your business off the ground and grow it to new heights. There is no question if you are looking to start a new business (or already in business) you absolutely need a well-crafted business and financial and the necessary business strategies to go along with it. These strategies are critical to your success. Creating a business and financial plan on your own can be a difficult task, so that is why we created this program. We walk you step by step the entire process, helping you create each of these critical strategies you need to be a huge success.
What meaningful problem does your company solve for customers? The answer is the reason your business exists. This course helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.
When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This course not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-and-coming trends that are most relevant to your business.
Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. In this course, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.
It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.
Customers as well as investors want to know that you are going to be offering new and different products, services, and enhancements going forward. That is what your product roadmap communicates. This walk-through explains the 1 to2-year plan that documents short term and long-term product goals, taking you from product launch to the future incarnation of your product or service.
Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.
"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.
How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.
Become a Super Salesperson
Most salespeople agree they should be doing more prospecting. They also agree that if they prospected more their sales would go up. In this course I share with you proven techniques on how to prospect. I will also share how to shift your mindset do you can boldly, fearlessly prospect anyone. Many of the techniques I cover you will be able to immediately use to prospect for more business. If you know that you would make more sales by increasing your prospecting, then this is a must listen to course. Each idea you learn you will have for the rest of your life!
Generating new leads is the lifeblood of any business. In this course Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000! First Eric will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next you will learn the mindset of a superstar lead generator. Then Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him. Eric also talks about the importance of keeping your leads organized. In total you will learn numerous tried and true lead generation ideas. Once you have completed this course you will be able to immediately implement the ideas to start generating more leads!
Appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins. He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course Eric shares his best practices he has used to keep his calendar filled with appointments for over 20 years. He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.
You’re taking this impactful course because you want to excel at sales. Think about the fact that you are selling every day, whether it’s in business or in your personal life. Every time you ask your children to do anything, or make a request of anyone, you are selling. To achieve excellence in selling, you need to develop the mindset of a champion. Eric teaches you to be your number one cheerleader and get out of that present “story” you may be living in and potentially holding you back from the success you dream of. When you acknowledge yourself, it builds your self-esteem and confidence! Your learnings here could make a significant, positive effect on your life and the lives of others.
In this course you will learn how to close the sale. Closing is a learned skill. Prior to me learning how to close I was the bottom producer on the team at my first sales job. Once I learned how to close I 5x my sales results in less than 3 months. I have gone on to do millions and millions of dollars in sales since. In this course I share with you my best ideas! Many of the techniques you will literally be able to use in your very next sales presentation.
Goal setting is quite likely the most endorsed personal development strategy in the world. Goal setting is a learned skill. The more you work on your goal setting skills the better you get. In this course Eric Lofholm shares his best goal setting ideas from his 20+ years of applying goal setting to his life and teaching goal setting to others. The ideas in this course are a combination of the best goal setting ideas Eric has learned from studying what success and business legends, Tony Robbins, Brian Tracy, Zig Ziglar, Napoleon Hill, Les Brown and others had to say about goal setting. Combine this with Eric's life experiences and you have this course. By watching this course, you will improve your goal setting skills now and forever.
The purpose of this course is to teach how to get an extra hundred to a thousand referrals. With those extra referrals, I want you to generate extra additional income from the ideas of this program! There are 3 ways to elevate your results with referrals – Inner Game, Outer Game and Action. The inner game is your mindset. The outer game is the how to. Action is what you do. My all-time number one idea is Continuous Sales Improvement (CSI), and you want to apply it to referrals. CSI is a lifelong commitment to working on your sales skills for 15 minutes to an hour a week and today we are working on referrals. You can look for referral techniques on YouTube, podcasts, books and from other experts in your industries. Model other techniques to elevate your results.
Objection handling is a critical skillset to learn to help maximize your sales results and your closing ratio. Eric Lofholm has been successfully handling objections to close sales for over 25 years. In this course Eric shares his best objection handling ideas and strategies. By watching this course you will learn specific ideas that you can immediately use in your very next sales presentation to effectively handle the common objections you get. Eric covers how to techniques including specific scripts to use to address the common objections. He also covers the mindset of an objection handing master. After watching this course expect to make a lot more sales!
In this course, you will learn how to predictably increase your results with sales scripting. Preparation for a sales presentation is essential to repeatably achieve your desired outcomes. You may wonder why you would ever want to create a script. A script is simply a coherent string of words that make logical sense. We use scripts every day. Here, Eric teaches you the why and how about carefully crafting and practicing your sales scripts. It is a learned skill and will help you achieve greater close rates. Once learned, it will be a tool you can utilize for the rest of your life.
It has been said that people buy from people they know, like and trust. That is a universally true statement. At the beginning of a sales presentation, it is important to create rapport with the prospective client if you want to break down any existing barriers, and build that trust. In this tip-rich course, Eric teaches you numerous ways to accelerate the building of rapport. And, once that rapport is built, you will know how to leverage it to create the critical element of trust. Building trust and rapport with your prospect early in your presentation will help facilitate an atmosphere where the prospect will be considerably more receptive to your offerings. You may even notice their body language relax!
Today, storytelling is just as powerful as it ever was. When done right, it can act as story selling. During a sales presentation the use of stories captivate the listeners, suspend time, and act as invisible selling. Everyone loves a good story. It creates safety for the listener, they relax and let down their guards. Learn how to be a great storyteller and let the story do the heavy lifting and selling for you.
Public speaking and presentation skills are skills that may make the greatest determination in your success in business and in life. Why not become a great speaker and presenter right away? TJ Walker is a world class speaker and trainer best known for his Udemy best-selling 25-to-30-hour master classes on public speaking, media training and presentation skills. In this class, TJ has condensed all his most important public speaking and presentation skills to the absolute most essential, in one hour.
Whether you realize this or not, you have a unique message to share that only you can share to people that can only hear it from you. That message will save someone’s business, life, or soul. You are the only one who can deliver it and if you don’t, it will be undelivered for all eternity. That means, the people who’s business, life, or soul you were supposed to touch, go on suffering for all eternity. It’s not too late. This course teaches you how to get your words out into the world and make a huge impact.
Getting distribution of your product can be the element that drives you to be wildly successful. Don't "wing it" by attempting to build and develop a sales function for your company without the expertise needed to do so...sales is a science. Learn how to create a massively effective sales function. About Eric Lofholm Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. Eric began his career as a sales failure. At his first sales job he was placed on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric went on to become the top producer for 2 more companies prior to starting Eric Lofholm International.
LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.
In order to grow a successful business, you must determine the right sales channels for your business. While the market and your competition might dictate which models are currently being used, we have found that exploring new channels of distribution can be a competitive advantage for you We are going to take you through eight of the most popular sales channels (both direct and indirect). Those models are: - Online / Direct to Consumer - Retail - Direct Sales (Inside and outside sales) - Distributors - Resellers - Partners - Manufacturers Rep / Independent Rep - OEM / White Label
You've got a great idea, maybe already have a great product or service, but wondering how to turn this into a [profitable] business. Our subject-matter-experts will lay out the blueprint for the shortest time and cost to market, deploying "Thought Leadership" About Tom Searcy Tom Searcy is a nationally recognized author, speaker, and the foremost expert in large account sales. His methods of unlocking explosive growth were developed through years of real-world success. By the age of 40, Searcy had led four corporations, growing them each from revenues of less than $10 million to greater than $100 million, and in the last case from startup to greater than $200 million; each in less than four years. This growth was organic, and achieved without buying, selling or merging any of the four corporations. Searcy was able to grow these companies through a large account sales system he developed and implemented. Since then, Searcy founded Hunt Big Sales, a fast-growth consultancy and thought leadership organization. With Searcy’s systems, Hunt Big Sales clients have landed more than $18 Billion in new sales with 190 of the Fortune 500 companies, including 3M, Disney, Chase Bank, International Paper, AT&T, Apple and hundreds more.
Level Up Your Marketing Strategies
If you want to ramp your digital marketing activities to grow your business and do it profitably, this is the session for you. Katie Wagner will walk you through a variety of digital marketing strategies and give you the inside strategies and tactics to make them return profit to your business.
Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.
Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.
How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.
These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.
"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.
Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.
Smartphone video is the most common type of video in the world today. There are a few simple tactics everyone should know when shooting content on their smartphone. How to capture quality video, quality lighting, quality sound, and a series of other important smartphone tactics.
You’re about to learn about the most powerful video marketing strategy in the world. It’s called the pattern interrupt. Also known as a “scroll-stopper” inside of a video, this is a tactic in which your video causes viewers to stop scrolling and watch it.
Tammy Lawman and Brooke Emery are the Founders of Link Lab LLC, where their motto is “Do Good and Have Fun!” They are conscious connectors who shine a light on mission-driven women and their offers to drive revenues and create mega impact in the world. They do this through joint ventures, affiliate programs, funnel creation, social media and email marketing, interviews, and other visibility and PR opportunities. The fastest and most effective way to grow your business is by leveraging the power of aligned and strategic partnerships. And when you do this in an organic way and from a space of high frequency, you not only build supportive and lasting relationships with your partners, you create mega impact and profits. Tammy and Brooke have an inside-out approach to collaborations. They believe in building long-term relationships based on mutual respect, admiration and a genuine desire to help the other person. You can easily implement their 5-step strategy to create impactful business partnerships that bring you a loyal audience of raving fans and 6- to 7-figure revenues and beyond.
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
There is nothing more important that building solid relationships in business. Focusing on the right relationships and then nurturing them so they add value and profits to your business. Kristen Hayes has been doing just that for more than more than 20 years and she will share her incredible insights, strategies, and tactics to make this work in your business.
Become a Incredible Leader
"Leaders know from the first time a client yells at you, an emotional reaction happens. Many people don't realize Emotional Intelligence (aka your EQ) is involved in nearly every aspect of your business. Being aware of your emotions and leadership style helps you handle yourself effectively. Personal and social competence skills will help you guide your team to better results, enhanced communication and higher productivity. Are you aware of the team culture you are creating as a leader? Attend this session to discover how your EQ makes you a stronger, better leader, and how important your role is in creating your company culture."
Does my brain lie to me? If you have yet to ask yourself this question, it is time you did. Your brain is like a computer and the programs you have been running have either been working for you or against you. This course equips you with the understanding and grace you need to understand why you do things that get in your own way of success, as well as ways to reprogram your computer, aka your brain towards SuperLeader Attitudes.
We have all lost our temper or been with someone who has, or have been stuck in a conversation that we don't know how to get out of gracefully. Do you ever wonder how to approach a situation or a person in order to get the outcome you desire? What if it's a sticky situation? When should you approach them with logic, and how? What about if you want to influence them with complete purity of heart without manipulation? Have you ever had boundaries crossed and you don't know how to get back to the place where you the other person doesn't cross them? This course will take you through how to do all of that and more.
We find it so easy to point the finger at others when they are failing you and wonder what is wrong with THEM as you find yourself blaming them for being the weakest link on your team. We have so many blind spots that we fail (hence them name, blind spots) to see the solutions of how to get others to WANT to do a better job, right in front of us. This course will give you a plan that works to do exactly that.
Employees spend approximately three hours a week involved in conflict of some kind (*CPP). That's a full day of productivity each month, and 2.5 weeks a year going towards arguing instead of collaboration. This course provides an understanding as to why some people spend so much time focusing on things that don't serve them, and how we can all use conflict to build instead of destroy relationships.
It's not just people pleasers that find it difficult to say "No". We all do. Depending on the situation, the person, the reason. We get into sticky situations, we have something to lose, we don't want to disappoint, make others feel bad, and a myriad of other reasons. It costs us our mental and physical health to say yes when we want to say "NO!". This course takes illuminates why it's in your best interest and the other person's best interest for you to say "No" when it's feasible and HOW to powerfully say it without saying it, in a way that is suitable and effective for both parties.
Are you a new team leader or manager? Scared? Terrified? Confused? In this video series I'll talk about one of the most important and exciting times in anyone's career - and that's the time you get to be a manager for the first time. It doesn't matter that you might feel like a rookie manager. You might even be scared, or excited or confused. But the tips in this course are based on 20+ years of people management at massive companies. And I'm passing that experience right on to you! We'll talk about how it is super-critical to understand the new roles and responsibilities you have. How to build and shape a culture that allows people to express themselves, succeed and also develop and evolve as people, while all the time delivering for you and the team. We'll look at the hiring process, discuss how to manage welcome your new employees and hire talented individuals, and crucially how you can shape those individuals into a super-high performing team. I've seen pretty much everything over that period and the advice in this course will help you make an excellent start in your early weeks and beyond.
Do YOU have what it takes to be a leader? In this class we'll take a deep dive into what makes great leaders so special. What characteristics do the people that reach the top of organisations exhibit? What makes them so special? Why do people follow their mission? How do they inspire others to be at their natural best? We'll look at 18 characteristics that make great leaders who they are. We'll explore subjects such as - The Leadership Mission - Emotional Intelligence - Empowerment & Psychological Safety - Inspiration & Creativity - Coaching - Honesty & Integrity - The Strive for Perfection - Perspective & Equanimity At the end of this course you'll have a clear picture of how great leaders operate and you'll have the ammunition to be able to develop your own skills and boost your own chances of making it as a leader in your organisation. The course is fast paced, easy to consume, narrated with clear messages.
Hiring people. One of the most time consuming and painful processes that a people manager has to go through. But it doesn't have to be that way! Over the last 20 years I've developed a killer process that has enabled me to transform the quality of the hires that I bring into my teams, and takes all the pain away from the process itself. In this course I'll show you how to make sure the people you hire have the right skills to do a great job, the enthusiasm and drive to keep developing as self-learners, and the diversity to not only fit into your culture, but to take it to another level. And as well as making sure the hires are great, I'll also show you how you can work with the restrictions that your company may place on you regarding salaries, locations, ranks and much more. This course is based on 20 years of hiring people into massive companies and is guaranteed to take your ability to hire great people to great heights.
In this course I explore the ways that you can contribute to building a culture of learning of your organisation. Not just helping people learn, or driving education and training, but how you can create a firm-wide, global culture that embeds a passion for self-learning and education into the structural fabric of your company. To make learning part of your DNA.
Get a complete guide to mastering interviews. Expert, practical advice from 25 years of hiring experience. We'll be covering long and short term interview preparation, the questions you should expect to be asked, what you should do on the day of the interview and during the interview itself. And then there are still tips for enhancing your chances of success post-interview and for future interviews. I've been a people manager for over 20 years at some of the biggest companies in the world. I've been involved in hundreds of interviews and have built up a ton of experience in the area of hiring, interviewing and ensuring my team gets great people in. I've also had to face some of the toughest interview processes there are as a candidate, so I know how stressful it can be and what to do to give yourself the best chance of success. In this course I'll give you the benefit of the experience I've used to get jobs at some of the biggest enterprises there are, as well as giving you an insight into what an experienced hiring manager is looking for in their dream candidate. Job interviews are some of the most stressful events anyone will go through. They're full of ups and downs, taking you from the depths of despair to the heights of ecstasy. It's incredibly hard to make sure your best self comes across in a short, intense interview and many great candidates slip through the net due to lack of preparation, planning or complacency. Many of the tips you'll see in this course are simple to implement but in combination will enhance your preparation and ensure you eliminate many common mistakes from your interview. We'll be covering long and short term interview preparation, the questions you should expect to be asked, what you should do on the day of the interview and during the interview itself. And then there are still tips for enhancing your chances of success post-interview and for future interviews.
In this course we are going to take a deep dive into the condition of burnout. We'll explore what burnout is - the physiological, psychological and behavioral symptoms of burnout. Also how burnout impacts individuals, teams and companies and how it destroys productivity and ruins lives. And we'll also look at how individuals can recognise and cope with burnout as well as the responsibilities of leaders and people managers to create work environments that are burnout-proof and understand the reasons behind burnout in our teams. I've been a people manager at some of the biggest companies in the world for over 20 years. Some of the environments I've worked in have been incredibly high stress, or badly broken in other ways. I've seen many instances of burnout and I've experienced it myself. As a people manager and leader I'm determined to address burnout in my and other organisations. Burnout is one of the biggest threats to employee health that we face today. And as the pressure goes up, so does the stress. But it's not only stress and working too much, there are a ton of factors that contribute to burnout, many related to the type of work we give our teams and the autonomy and empowerment of the individual. So if you're concerned about burnout, either for yourself or your teams and colleagues, then this is going to be really useful, and might even save someone's career or health.
In this class we'll take a deep dive into meetings, calls and catch-ups. This course will give you the skills to schedule, chair and contribute to productive, quality meetings that add value and help you get the job done. Poor quality meetings are a common complaint at many organisations. This course gives you the skills to not only master the role of an attendee, but also a chairperson and dives into the psychology of meetings and what you can do to build a reputation as an amazing meeting organiser at your organization.
This is about the tough, awkward, emotional conversations that you NEED to have to be an effective leader! This course focuses on all of the aspects of team leading that you may not find in other courses. The tough stuff! The awkward and emotional conversations. The stuff you won't like dealing with, but will have to. I've been managing people for over 20 years and have had to deal with all of these situations. And you will have to as well! You won't see many of these subjects in a lot of other courses!
The past couple of years have been transformational for many of us, in terms of how we think about work, and where and when we conduct our work tasks. The term workplace flexibility, or workflex, refers to employees having some level of choice or flexibility over where and when they conduct their work tasks. Hybrid work is a subset of workplace flexibility, which focusses on the ‘where’ component, and employees having some level of flexibility over the location where they conduct their work tasks. As we now learn to live and work with Covid, it is clear that many of us will follow some sort of hybrid work arrangement in the future – dividing our time between the office and other remote work locations. This course examines the different locations of work, and some of the technologies we use that make hybrid work possible – we discuss what offices might look like in the future, how we can maximize the work from home experience, and think about some other possible destinations where hybrid workers might find themselves working in the future.
Work culture describes the shared values, belief systems, attitudes and assumptions that people in a workplace share. Whilst work culture is often built from the bottom up, leadership and management influence workplace culture to a huge extent. It affects how organizations function and respond to challenge. A positive workplace culture improves teamwork, raises the morale, increases productivity and efficiency, and enhances retention of the workforce. Job satisfaction, collaboration, and work performance are all enhanced, and a positive workplace environment reduces stress in employees. This course emphasizes the importance of establishing a healthy hybrid culture and discusses a number of steps that you can try to help improve the workplace culture at your organization.
If organizations are able to create a culture of clear communication, excellence and learning, they can leverage hybrid work as a mechanism to support the sort of workplace flexibility that enables organizations to flourish and build significant competitive advantage. When operating hybrid work arrangements that involve different members of the team working from different locations at any one time, traditional channels for business communication aren’t always appropriate, and having the right communication channels and protocols in place is essential for successfully supporting any hybrid work model. Throughout this course we look at hybrid communication modes in greater detail, discuss the importance of finding the right balance between synchronous and asynchronous communication methods, and suggest some steps you can take to improve your hybrid meetings. When transitioning to any new way of working like this, it’s inevitable that you will need to develop or recruit some new skills along the way too - therefore, we also discuss some potential skills requirements and ways in which you might address them, when transitioning to hybrid ways of working.
Since the start of the Covid-19 pandemic, the topic of flexible and remote work has gained huge attention and has hardly been out of the media headlines, from the moment organizations around the world were forced into sending their employees home to work as the only available option a ensuring business continuity in the face of harsh lockdown conditions. Whilst almost everybody thought this would be a short term solution at the time, the lockdowns went on for much longer than we ever imagined, to the point where working from home is now the new norm for many. Now, more than 2 years on, even though many countries have lifted restrictions after having reaching appropriate vaccination targets, the vast majority of knowledge workers are still working from home.. at least some of the time. Having experienced the benefits of increased workplace flexibility first-hand, and it’s potential for achieving a better overall work-life balance, many employees are understandably not keen to give it up. This has led to companies seeing new 'hybrid' work arrangements as the perfect solution - hybrid arrangements which see employees spend some of their time back at the office, and the rest of the week working from home, or another remote work location - but how exactly do these hybrid work arrangements, work?! This course tackles the subject of hybrid work and discusses the key themes, as identified in leading research conducted first-hand by the Instructor, and creates a framework you can follow for designing and implementing your own hybrid work arrangements.
In this course, you will learn some basics of Emotional Intelligence and discover how your emotions can impact your work performance. Learn to recognize your "Moments of Danger" that typically set you off so you can choose to approach things from a different perspective. Identify the stories you tell yourself that aren’t true, and discover how to be more authentically yourself while understanding the actions of others better. Discover the value of a pause, including the different ways you can use a pause to manage your emotions more effectively to take different action. You'll learn when to pause, why to pause, and when to act. Emotional Intelligence is critical to your success, in business and in life! Don't miss out on this course that will start improving all of your relationships today.
Improve Your Communicastion Skills
Although it has been said that public speaking is the number one fear next to death, no one has died from giving a speech. The real fear people are expressing is the fear of not being liked, looking stupid, being judged, or forgetting what they are going to say. It is common to experience some anxiety before an important presentation, however, if the anxiety stops you from speaking, it is time to learn how to conquer those fears. During this course you will learn speaking techniques to hold the jitters at bay and even to eliminate the fear altogether. You will learn how to step on stage with confidence and deliver an awarding-winning presentation.
Do you struggle every month to attract enough clients? How would you like an endless flow of new prospects month after month? The answer is simple: gain more visibility in your market. Many business owners are their own best kept secret People are looking for them and cannot find them. The fastest way to gain business visibility and grow your business is by learning how to use public speaking as a marketing strategy! That’s right. The secret to closing more sales is getting in front of more people. Public speaking is the vehicle that set you on the road to business success. This course teaches you how to leverage your time, knowledge and talents and become a client magnet for life.
As a business speaker is it important to strive to become a better presenter and to reach a certain level of confidence and authority with your talk. The fastest way to accomplish this is to fall in love with public speaking, do it as often as you can, and follow these basic principles. When you do, you too will feel an energetic high every time you step on stage that you cannot get from anywhere else.
Whether you realize this or not, you have a unique message to share that only you can share to people that can only hear it from you. That message will save someone’s business, life, or soul. You are the only one who can deliver it and if you don’t, it will be undelivered for all eternity. That means, the people who’s business, life, or soul you were supposed to touch, go on suffering for all eternity. It’s not too late. This course teaches you how to get your words out into the world and make a huge impact.
Do you know the 7 rules? Are you breaking them? Many speakers do. They forget the rules, break them, and then complain about their results. If you want the best results from your speaking efforts, you need to play by the rules. During this course you will learn what the non-negotiable rules of public speaking are, how to comply and how to never break a single rule. Why? Because breaking the rules will break your speech and your success.
Public speaking is a great way for business owners and entrepreneurs to showcase their business, gain visibility in their market, and attract more clients. This marketing strategy works when you use it consistently and when done right it is guaranteed to grow your business fast. Here are 10 powerful tips every business owner should know before stepping on stage.
Most business owners attend networking groups to showcase their business. Yet very few attend an event prepared to deliver their business in a concise way that creates interest from the listener. Too often they mutter something they made up on the spot and confuse their audience and consequently lose business and opportunities. This does not have to be your reality. During this lesson I teach my step-by-step formula for creating a killer elevator speech that will stop people in their track, get them to drop their guard, listen to you and want to do business with you. All this in a 10-second business message that I call your core message.
Once you have developed your killer elevator speech or what I call the core message, it is important to know how to turn that message into a self-introduction. This self-introduction you can use at a networking event when asked to introduce yourself in 30-seconds or less. This is quickly accomplished with these easy-to-follow added steps.
Public speaking and presentation skills are skills that may make the greatest determination in your success in business and in life. Why not become a great speaker and presenter right away? TJ Walker is a world class speaker and trainer best known for his Udemy best-selling 25-to-30-hour master classes on public speaking, media training and presentation skills. In this class, TJ has condensed all his most important public speaking and presentation skills to the absolute most essential, in one hour.
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