Lesson 2 - Unique Competitive Advantage in Depth


Your unique competitive advantage is what sets you apart from others in the eyes of your customers. You can build a resilient unique competitive advantage by following a four step process: evaluate your strengths and passions, analyze the competitive landscape, identify the core characteristics of your unique competitive advantage, and test it for sustainability, differentiation, and defensibility. Also included is an analysis of the unique competitive advantages of brands like Nordstrom, Amazon, IKEA, Apple, and more.


Remember to download the Create a Compelling Unique Competitive Advantage Course Guide and Worksheet.

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