1. Introduction Eric Lofhom 4:40
  2. Mindset Eric Lofhom 4:31
  3. The 5 Types of Benefits Eric Lofhom 9:20
  4. Bring the Benefits to Life By Telling Stories Eric Lofhom 9:32
  5. Benefit Techniques Eric Lofhom 5:16
  6. Benefit Techniques Continued Eric Lofhom 4:36
  7. Social Proof Eric Lofhom 4:51