Contrary to popular belief, having plenty of competitors is a good sign – that’s what makes a thriving market. This learning stream delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, in order to position your business as a market leader.

What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This learning stream equips you with a framework for identifying your company’s unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.