Create a Profitable Pricing Strategy


Course Description:

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.

You will learn:

  • How do customers perceive price and value?
  • What will customers pay more for?
  • Why is pricing important to potential investors?
  • Which pricing model should I use for my business?
  • How do I determine how much pricing flexibility I have?
  • How can I justify higher prices in a competitive market?
  • What are ways I can add value that boost margins, not costs?


Video Runtime:  2 Hours

Estimated Time to Complete With Worksheets:  3 Hours

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.