Lesson 2 - Pricing Model Basics


How will you price your product? Gain an understanding of three key pricing models: Cost-based pricing, market-based pricing, and value-based pricing. This overview includes a look at popular products and services' pricing models—yogurt, dry cleaning, nutrition bars, furniture, house cleaning, nail salons, hotels, and more.


Remember to download the Creating a Profitable Pricing Strategy Course Guide and Worksheet.

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