Define and Size Your Market

$39.99

Course Description:

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This learning stream introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

You will learn:

  • When defining my target market, should I go big or think small?
  • How do I identify a market big enough to support my business?
  • What calculations do investors use to determine whether they’ll see a viable return on investment?
  • What resources can I use to define my industry and its segments?
  • What is my “sweet spot” target market, and how do I size it?
  • How can I assign a dollar amount to my target audience?

 

Video Runtime:  35 Minutes

Estimated Time to Complete With Worksheets:  1 Hour

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.