Create a Winning Go-To-Market Strategy

The Success of Your Business Depends on It

Every Tool You Need to Increase Revenue is Right at Your Fingertips

Our experts guide you step-by-step with live Q&As, group mentoring, unlimited email and easy-to-understand videos so you craft a strategy quickly.

Whether you’ve been running your business for a while or you’re not yet launched, this MasterClass will help you align your pricing strategy and selling strategies, your business and marketing strategies, and much, much more.

Your Go-to-Market Strategy is the Cornerstone of Your Entire Business Strategy

Your Go-to-Market Strategy is a plan that guides 5 Key Actions:

  1. Who your target customer is and how to reach them
  2. Communicating the value your products and services have to customers
  3. The pricing of your products and services
  4. Your competitive differentiation
  5. The ideal selling and marketing tactics to reach target customers

Your Go-to-Market Strategy Strengthens Your Business by:

  • Ensuring your customers get what they expect to get from you
  • Guiding the messages that will inspire customers to buy
  • Shedding light on how to bring your marketing and sales plans into sync
  • Allowing you to push products and services to customer quickly
  • Employing a selling strategy that yields the highest number of customers
  • Positioning you as a thought leader in your subject area, which enables you to command a higher price for your products and services

Knowing how to position your product or service is what makes you stand out in today’s crowded markets. Too many business owners confuse their customers with inconsistent messaging. (Honestly, why wouldn’t customers leave?)

Nailing down your unique value proposition, target market, and product positioning will drive your success.

You probably started your business without a go-to-market strategy. Right? Don’t worry, you’re not the only one!  It’s not too late to craft your go-to-market strategy—or tune-up an existing one.

The Go-to-Market MasterClass contains everything you need to create a complete market-facing business strategy for your business. You will be guided through the entire process will full support by email, live Q&A sessions, and phone.

Included in this course are: video instruction, business planning tools, and Prep Worksheets that guide you through assembling your plan. You can even create your go-to-market strategy inside the MasterClass as you work through the content.


  • How to position your product or service so that it stands up to the toughest critics—potential customers.
  • How to shape your unique value proposition and appreciate why it’s vitally important to your success.
  • How to align your key business strategies—marketing strategies, selling strategies, product/services pricing, and your product/service positioning.
  • How to ideate about your customers in terms of demographics and psychographics in order to pinpoint your target customer.
  • How to create robust sales and marketing plans that increase revenue.
  • How to tell a story about the key benefits of your products or services.
  • How to highlight key aspects of your products or services in order to reach your target customers through identity and desires.
  • How to create marketing messages that resonate with your target customer.
Module 1 - Your Target Market

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused definition of your core audience that aligns with the rest of your go-to-market strategy. This module outlines commonly-used demographic and psychographic attributes for profiling your target market, in addition to tips for developing your own business-specific market characteristics.

Module 2 - Your Positioning Strategy

Discover how customers see you. Understand how the promises you make about your offering drives customer behavior. Investigate how well you deliver in line with customer perceptions. This module deals with the power of your market positioning, presented as a 6-step framework for tuning-up your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Module 3 - Your Unique Value Proposition

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive. This module will guide you through the process of developing your unique value proposition – how to identify the hidden desires as well as the practical needs your offering addresses and how to highlight the elements of your business that present a compelling story.

Module 4 - Your Product Strategy

This module offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a road-map you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, you will soon be equipped with everything you need to build a product or service strategy that drives increased revenue.

Module 5 - Your Pricing Strategy

Pricing can determine whether your business succeeds or fails. And yet, too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This module teaches a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering, based on eight key variables.

Module 6 - Your Marketing Strategy

How are you going to create demand for your products and services? This module examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Get ready to explore tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

Module 7 - Your Selling Strategy

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. This module delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered.

This MasterClass gives you a comprehensive and actionable go-to-market strategy—which truly means the difference between success and failure.

Entrepreneurs tend to avoid looking closely at their value proposition, target markets, and positioning strategies. Don't wait until your business gets sluggish and customers slowly fade away due to confusion about your offering. Create a crystal-clear go-to-market strategy now.


Gain the confidence that comes from knowing your value proposition resonates with customers.

Get the competitive advantage that comes from smart positioning.

With our tools and support you will be positioning yourself for success.


Product Strategy

Build a product strategy complete with a minimum viable product plan (MVP), product/service road-map, and a competitive analysis.

Robust Marketing Plan

Create a strategic, affordable marketing plan complete with SEO, SEM, PR, social, email marketing, and a dozen other effective marketing strategies, all paired with action plans.

Selling Strategies

Select the most optimal approaches to selling your products and services and assign action plans to them.

Pricing & Margins

Plan and determine pricing for your products and services that makes the most sense, delivers the best margins, and gives you a competitive edge.

Positioning Strategy

Hands-on, practical knowledge of how to position your product or service—complete with benefits statements—to reach the right customer.

Product Strategy

Understand what it takes to get customers to see the value of your product or service and be inspired to buy.

We integrated the MasterClass program with all the guidance and support you need to create your go-to-market strategy.

We are with you every step of the way.



Don’t go it alone! Call or email us anytime with questions about your business planning process or business plan:

  • Leverage our business planning expertise
  • Find out what questions you should be asking about your business
  • Get feedback on your business assumptions



Leverage the insights of our weekly live sessions:

  • Get tips and advice from entrepreneurs who’ve been where you are
  • Feedback on the most urgent questions your business is facing
  • Use the live sessions to stay connected to your business



Extend your learning and make it continuous:

  • Continually grow your business knowledge as an entrepreneur
  • Find out about new sales and marketing methodologies
  • Keep up with the latest in thought leadership practices



Develop camaraderie while connecting with other entrepreneurs:

  • Learn from the questions and struggles of other entrepreneurs
  • Find out what business tools others are using successfully
  • Get entrepreneurially-minded feedback on your ideas

It's Time to Take Action and Grow Your Business


We’ll help you iron-out your Go-to-Market strategy so that you have the best possible products and services road-map for your business.

We have everything you need to build a go-to-market strategy from the ground-up—or just tune-up your existing go-to-market strategy.

Our team will be there with you every step of the way providing our years of experience in business to support and guide you through this process.  We are committed to making your business an incredible success.


Special Bonus

If Bill Gates, the founder of Microsoft, worries about competition—so should you.  "Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes." —Bill Gates


Contrary to popular belief, your business should have plenty of competition! Why? Thriving competition shows you’ve pinpointed a viable market. Learning to define and segment your competitors will help you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity.


Leverage our Creating a Competitive Strategy MasterClass to delve deep into your competition! You’ll learn strategies for identifying and evaluating competitors and classifying them in order to discern where opportunities lie to fill gaps in the market, and so much more.


If you have any question at all, please email us or give us a call.  We are here to answer all of your questions.



or call us at 888-578-1120 anytime


Smari, Founder / CEO Smari Organics

“The information on has been invaluable to my business and will help any entrepreneur wanting to start a business. We’re talking about the difference between success and failure.”

Anna-Claire Decker, CEO Imagine Promotional Group

“After having been in business for 15+ years, we reached out to The EntrepreneurNOW! Network’s founder, Ken Burke, for coaching. His strategic, hands on approach is providing us with tools to breathe new life into the business with a more goal-oriented, team approach to sales. His passion towards helping us grow as a business is contagious. Absolutely inspiring!”

Michael Giotis Regional Sustainable Development Strategist

"Over the years I have used and been involved in the development of on-line resources for entrepreneurs. Emphasis is always on the latest tools and building communities of people in support. The difference with EntrepreneurNOW is that the tools and know-how are derived from the mind and experience (and incredible energy!) of Ken Burke. His easy, step-by-step directions have been invaluable in helping me re-frame my services to a whole new industry. And even when I don't work with Ken directly, I'm happy to switch to the on-line program — the entreprenuerNOW! content is frankly the best I've seen."

Natasha Juliana, owner/founder, WORK Petaluma

"Using the nuts-and-bolts worksheets from entrepreneurNOW! and the one-on-one coaching has allowed me to find renewed clarity and enthusiasm for my seven-year-old business. I am now moving forward with key decisions regarding the programs and services we offer at our coworking spaces. My next goal is to use these resources to rethink our staffing needs and hiring process."