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A Great Business Story Starts with You

As you find ways to articulate your vision for the business, don't forget the central character – you. As the founder, your business story is compelling, and you should be prepared to step into the spotlight as the face and voice of your brand. Sharing your vision and inspiration for the enterprise gives potential investors, […]

Be On Trend (Especially Now)

If you want to make your company more valuable, this is the article you need to read. I want to start by asking you a couple of questions. Do you really want to create real value in your company? Do you want to build something that has lasting value that transcends you? Do you want […]

Always Be Building Assets

If you want to make your company more valuable, this is the article you need to read. I want to start by asking you a couple of questions. Do you really want to create real value in your company? Do you want to build something that has lasting value that transcends you? Do you want […]

Build Your Audience For a Successful Launch

After months or years of planning, going to market is a scary step. Will anyone buy it? The good news is that you can begin cultivating customers even before your official launch – increasing the likelihood of "yes" when the time comes. Among the strategies:   Build subscribers and followers at every opportunity – yes, […]

Create a Compelling Event

Have you ever tried to sell someone something and they continually push you off? Have you ever had the challenge to get someone to buy from you on your timeline and not theirs? Have you ever gotten frustrated just trying to get a prospect to make any decision?  If you are in sales, then the […]

Create a Compelling Investor Pitch Deck

Your investor deck is probably the single most important document you will have as part of your fundraising efforts. This deck should answer all the basic business questions that an investor will have, such as what your business model is, what problem you are trying to solve and how big your market is. The key […]

Embrace Your Competition

It may seem counter-intuitive, but competition is a good thing. While entrepreneurs often think their offering should be so unique that no rivals can possibly exist, a lack of competition can actually signal a lack of interest in a niche that's too specialized, or too poorly understood by consumers, to be viable.  Robust competition signals […]

Master Your Financials

The devil is in the details, as the saying goes – and that's doubly true when it comes to a successful startup launch. Entrepreneurs with big ideas often quail at getting mired in the numbers and would rather hand off financials and execution planning to their teams. But an in-depth understanding of the numbers behind […]

Your Actions Create Momentum

Let’s talk about how your actions create momentum. That's the subject of this article, and I'm hopefully going to start to help you move your life in a positive direction, just with this one powerful lesson. Let me ask you, do you feel stagnant with something in your life?  Are you at a loss and […]

The Ultimate Decision-Making Tool

I discovered this amazing tool for making decision many years ago while getting my MBA at the University of Southern California.  The class was called Operations Management which was a class that I was not excited about being an Entrepreneurial Studies student.  While the class was boring, this tool has become one of the most […]

Master and Move On!

For years I would run around my company like a crazy man talking about mastering what you do before you move onto something else. My employees would say, ‘What the heck is he talking about, what does that mean?’ Here is the problem. Entrepreneurs (and employees of entrepreneurs) love to jump around like bunny rabbits […]

The Importance of Focus

Let’s face it…entrepreneurs hate to focus! We are great at thinking there are lots of uses for our products and services, so we target a wide audience. But, playing this game can be a big mistake. The problem is that when you try to “talk” to everybody, you end up “talking” to nobody - and I want […]