Learning Stream Playlist
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Unique Competitive Advantage Explained5 minAdd to My Watch List Expand buttonWhat makes you unstoppable in the marketplace? That's the very that your unique competitive advantage answers. Crafting your unique competitive advantage gives customers a reason to buy from you, informs your positioning, and drives your business strategy. This overview of unique competitive advantage also includes a look at WOW air and what makes their UCA differentiated, unique, sustainable, and relevant in the market.
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Unique Competitive Advantage in Depth15 minAdd to My Watch List Expand buttonYour unique competitive advantage is what sets you apart from others in the eyes of your customers. You can build a resilient unique competitive advantage by following a four step process: evaluate your strengths and passions, analyze the competitive landscape, identify the core characteristics of your unique competitive advantage, and test it for sustainability, differentiation, and defensibility. Also included is an analysis of the unique competitive advantages of brands like Nordstrom, Amazon, IKEA, Apple, and more.
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Your Unique Competitive Advantage Workshop3 minAdd to My Watch List Expand buttonTime to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to articulate your unique competitive advantage for your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors, too, want to know what sets you apart. And as the cornerstone of your sales and marketing strategy, your unique competitive advantage is the foundation of a successful business launch. This learning stream equips you with a framework for identifying your company’s unique competitive advantage, so that you can build on that foundation with confidence.
You will learn:
- How can I identify which aspects of my business are unique and relevant?
- What attributes are commonly used to establish a unique competitive advantage?
- How can I test whether I’ve chosen to highlight the right elements of my business?
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