Learning Stream Playlist

Market Trends Explained

Ken Burke 3 min
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Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to define and segment your competition for your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
Market Trends Examples

Ken Burke 12 min
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What does Internet World 1995 have to do with Ken's first business, MarketLive? To put it simply: How to benefit from a market trend. Learn what trends could impact your business, including today's top megatrends, and how some successful businesses benefited from trends while others have suffered.
Market Trends and Drivers in Depth

Ken Burke 21 min
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This video takes an in-depth look the variety of trends impacting a few industries—apparel, automotive, hospitality, and accounting—and the implications for your business. Ken covers market trend trivers (6) such as technology, innovation, pricing trends, changes in service, societal changes, and a case study that dives into the market trends impacting our fictional Wearable Tracking Device Business.
Market Trends Workshop

Ken Burke 2 min
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Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to articulate the trends affecting your business in your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This learning stream not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-cand-coming trends that are most relevant to your business.

You will learn:

What is a trend, and how is it different from a fad?
Why do fads make for a shaky business foundation?
Where can I research trends for my industry?
What are the mega-trends affecting global business today?
How can I identify trends that impact my business, and determine which are important?