The Market Funnel Framework

4 min
Microcast
  • The Market Funnel Framework
    Ken Burke 4 min
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    The Market Funnel Framework is a method for identifying your core market. Your industry is defined by categories and their segments. Your market is defined by the customers—people—who populate it. This framework will walk you through a process of narrowing your industry into sub-segments until you've carved out a clear, specific target customer that you can measure.

The Market Funnel Framework is a method for identifying your core market. Your industry is defined by categories and their segments. Your market is defined by the customers—people—who populate it. This framework will walk you through a process of narrowing your industry into sub-segments until you’ve carved out a clear, specific target customer that you can measure.