The Market Funnel Framework

4 min
Microcast
  • The Market Funnel Framework
    Ken Burke 4 min
    Add to My Watch List
    The Market Funnel Framework is a method for identifying your core market. Your industry is defined by categories and their segments. Your market is defined by the customers—people—who populate it. This framework will walk you through a process of narrowing your industry into sub-segments until you've carved out a clear, specific target customer that you can measure.

The Market Funnel Framework is a method for identifying your core market. Your industry is defined by categories and their segments. Your market is defined by the customers—people—who populate it. This framework will walk you through a process of narrowing your industry into sub-segments until you’ve carved out a clear, specific target customer that you can measure.

Members Also Watched
Learning Path
Ken Burke 15 min
Learning Path
Ken Burke 59 min
Learning Stream
Ken Burke 38 min
Microcast
Ken Burke 26 min
Microcast
Ken Burke 21 min
Members Who Watched This
MF
Michelle Lee Freeborn
,
DB
Danielle Bolla
,
MF
Monica Floeck
,
AC
Alan Clark
,