Define Your Market

10 min
Microcast
  • Define Your Market
    Ken Burke 10 min
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    To estimate the size of your market you must first research what market you're actually in, and its size. This Microcast offers resources for doing research supported by the example of a skincare product for me, Organic Male. Included is a survey of resources—from websites to industry reports.

To estimate the size of your market you must first research what market you’re actually in, and its size. This Microcast offers resources for doing research supported by the example of a skincare product for me, Organic Male. Included is a survey of resources—from websites to industry reports.

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