Defining & Sizing Your Market

35 min
Learning Stream Playlist
  • Defining and Sizing Your Market Explained
    Ken Burke 2 min
    Add to My Watch List
    Don't be that entrepreneur—saying you need only 'one percent' of the market in order to become a millionaire. Not only will investors throw you out of their offices, but you'll lose credibility. This market sizing overview illustrates the importance of carving out a core market you can reach.
Show More

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market whichis both credible to investors and feasible for you to serve well. This learning stream introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

You will learn:

  • When defining my target market, should I go big or think small?
  • How do I identify a market big enough to support my business?
  • What calculations do investors use to determine whether they’ll see a viable return on investment?
  • What resources can I use to define my industry and its segments?
  • What is my “sweet spot” target market, and how do I size it?
  • How can I assign a dollar amount to my target audience?


Members Also Watched
Learning Path
Ken Burke 19 min
Learning Path
Ken Burke 15 min
Learning Stream
Ken Burke 38 min
Learning Path
Ken Burke 2 h 20 min
Ken Burke 26 min
Members Who Watched This
Renee Gangnath
First Last
Monica Floeck
Danielle Bolla
Pete Meyers
Alan Clark
Alok Jain
Tony Conner
Skill Success
Kevin Glover