Defining and Segmenting Your Competition in Depth

24 min
Microcast
  • Defining and Segmenting Your Competition in Depth
    Ken Burke 24 min
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    Most entrepreneurs think only about direct competitors. But what about the alternatives customers have to fulfill the need your product or service addresses? Here's an opportunity to explore in-depth who your indirect competitors are—from alternatives to your product or service to various "free" options your customers have. This video also includes a competitive segmenting exercise, how to build a competitive binder, as well as a discussion of Wallet Share.

Most entrepreneurs think only about direct competitors. But what about the alternatives customers have to fulfill the need your product or service addresses? Here’s an opportunity to explore in-depth who your indirect competitors are—from alternatives to your product or service to various “free” options your customers have. This microcast also includes a competitive segmenting exercise, how to build a competitive binder, as well as a discussion of Wallet Share.