Competitive Matrix Explained

7 min
Microcast

Your competitive positioning matrix is a visual representation of how your business stands within the competitive landscape. Your positioning is based on your two greatest strengths. It’s an easily-grasped graphic that reassures investors that your business is differentiated. This overview shows how a competitive positioning matrix looks when completed—using Tesla motors as an example. This video will help you position your company up-and-to-the-right!