Create Problem and Solution Statements

26 min
Microcast
  • Create Problem and Solution Statements
    Ken Burke 26 min
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    What are your customers' wants, needs, and desires? Learn to write a problem and solution statement for your business that is compelling, solves a meaningful problem, and comes from the customer's perspective. This walk-through takes you step-by-step through a process of brainstorming, problem analysis, then drafting and validating a problem and solution statement. Included is a look at the problem and solution statements of top brands like H&M, Disney, Gillette, PayPal, and Nest.

What are your customers’ wants, needs, and desires? Learn to write a problem and solution statement for your business that is compelling, solves a meaningful problem, and comes from the customer’s perspective. This walk-through takes you step-by-step through a process of brainstorming, problem analysis, then drafting and validating a problem and solution statement. Included is a look at the problem and solution statements of top brands like H&M, Disney, Gillette, PayPal, and Nest.