What are your customers’ wants, needs, and desires? Learn to write a problem and solution statement for your business that is compelling, solves a meaningful problem, and comes from the customer’s perspective. This walk-through takes you step-by-step through a process of brainstorming, problem analysis, then drafting and validating a problem and solution statement. Included is a look at the problem and solution statements of top brands like H&M, Disney, Gillette, PayPal, and Nest.