Learning Stream Playlist
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Problem & Solution Statements Explained8 minAdd to My Watch List Expand buttonThe key to your business success is finding a problem and solving it. And the strength of the customer problem you're solving determines the likelihood that your business will solve it. This overview will define problem and solution statements so that you can crystalize what problem you're actually solving for customers. Included is a look at the problem and solution statements for meal subscription service Hello Fresh.
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Create Problem and Solution Statements26 minAdd to My Watch List Expand buttonWhat are your customers' wants, needs, and desires? Learn to write a problem and solution statement for your business that is compelling, solves a meaningful problem, and comes from the customer's perspective. This walk-through takes you step-by-step through a process of brainstorming, problem analysis, then drafting and validating a problem and solution statement. Included is a look at the problem and solution statements of top brands like H&M, Disney, Gillette, PayPal, and Nest.
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Create Your Problem & Solution Statements Workshop4 minAdd to My Watch List Expand buttonTime to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write a problem and solution statement for your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This learning stream covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.
You will learn:
- Why do I need to express my company’s purpose as a problem and solution?
- How can I adopt a customer-first viewpoint to define the problem and solution statement?
- Is the problem my company solves too big or too small?
- How can my company’s offering address the needs of customers?
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