Your Target Market

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Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused definition of your core audience that aligns with the rest of your go-to-market strategy. This learning stream outlines commonly-used demographic and psychographic attributes for profiling your target market, in addition to tips for developing your own business-specific market characteristics.
Ken Burke 44m Pub. Sep 15, 2018
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