Define Your Product or Service

10 min
Microcast
  • Define Your Product or Service
    Ken Burke 10 min
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    On its own, your product or service is only part of your offering. Your complete offering goes beyond your product or service and includes add-ons, upgrades, packaging, support, education and training, a warranty or customer support, and other value-added services. By embracing four key questions, you will arrive at a powerful product definition that entices investors, staff and customers alike: Who is the end customer for my product? What does the customer gain from my (whole) product? Where can customers find my product? When is my product, upgrades/additional items going to roll out?

On its own, your product or service is only part of your offering. Your complete offering goes beyond your product or service and includes add-ons, upgrades, packaging, support, education and training, a warranty or customer support, and other value-added services. By embracing four key questions, you will arrive at a powerful product definition that entices investors, staff and customers alike: Who is the end customer for my product? What does the customer gain from my (whole) product? Where can customers find my product? When is my product, upgrades/additional items going to roll out?