Defend Your Product Strategy

15 min
Microcast
  • Defend Your Product Strategy
    Ken Burke 15 min
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    Defending your product strategy is incredibly important yet an often overlooked aspect of the entrepreneur's strategy. You must be able to address investors' favorite question: What prevents competitors from duplicating what you're doing? Here, Ken walks through how to fortify the defensibility of your product or service—because the stronger your defense it, the greater confidence you'll have and readiness for handling competitive adversity in business.

Defending your product strategy is incredibly important yet an often overlooked aspect of the entrepreneur’s strategy. You must be able to address investors’ favorite question: What prevents competitors from duplicating what you’re doing? Here, Ken walks through how to fortify the defensibility of your product or service—because the stronger your defense it, the greater confidence you’ll have and readiness for handling competitive adversity in business.

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