Learning Stream Playlist
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Thought Leadership Explained2 minAdd to My Watch List Expand buttonBe strategic about sharing your point of view in one of the most powerful methods of marketing: though leadership. Don’t worry, you’re already a thought leader. Why? You’re an expert at what you’re doing.
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Be a Thought Leader20 minAdd to My Watch List Expand buttonThought leadership is the glue that holds your entire marketing program together, so it's critical that you integrate you experitse into every area of your business. Learn how sharing your expertise as a thought leader can help you reach your marketing goals. This Microcast delves into the myriad ways thought leadership materials can be shared with customers: whether on your website, using PR, as a speaker at events, giving demonstrations, in your newsletter, a book, white papers, social media channels, as well as ideas for print media and SEO and SEM/paid search.
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Be a Thought Leader Workshop3 minAdd to My Watch List Expand buttonThought leadership is the glue that holds your entire marketing program together, so it's critical that you integrate your expertise into every area of your business. Learn how sharing your expertise as a thought leader can help you reach your marketing goals. This video delves into the myriad ways thought leadership materials can be shared with customers: whether on your website, using PR, as a speaker at events, giving demonstrations, in your newsletter, a book, white papers, social media channels, as well as ideas for print media and SEO and SEM/paid search.
These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.
You will learn:
- Establish your credibility vis-a-vis thought leadership
- Discover new ways to reinforce your expertise in customers’ minds
- Validate for your customer that they made the right choice—you Boost your lead generation mechanism
- Discover inexpensive—and free—ways to do thought leadership
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