Create Your Unique Value Proposition

23 min
Microcast
  • Create Your Unique Value Proposition
    Ken Burke 23 min
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    How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This video provides a thorough walk-through of key product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.

How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This Microcast provides a thorough walk-through of key product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.