Create Your Unique Value Proposition

23 min
Microcast
  • Create Your Unique Value Proposition
    Ken Burke 23 min
    Add to My Watch List
    How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This video provides a thorough walk-through of key product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.

How will customers perceive your products and services? How do you want them to? These two questions are at the heart of product positioning. This Microcast provides a thorough walk-through of key product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.

Members Also Watched
Learning Path
Ken Burke 15 min
Learning Path
Ken Burke 19 min
Learning Stream
Ken Burke 26 min
Learning Stream
Ken Burke 36 min
Learning Stream
Ken Burke 26 min
Members Who Watched This
MF
Monica Floeck
,
GG
georges ghaourieh
,
GG
georges ghaourieh
,