Target Market Framework

31 min
Microcast
  • Target Market Framework
    Ken Burke 31 min
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    Who, exactly, are your customers? Here's an in-depth investigation of how to define and calculate your ideal target market. This Microcast walks through a four-step process for defining standard and custom attributes of your customer and validating those attributes to arrive at a well-crafted target market definition for your business. Attributes, demographics, and psychographics are explored in depth, including a look at the target markets of real businesses.

Who, exactly, are your customers? Here’s an in-depth investigation of how to define and calculate your ideal target market. This Microcast walks through a four-step process for defining standard and custom attributes of your customer and validating those attributes to arrive at a well-crafted target market definition for your business. Attributes, demographics, and psychographics are explored in depth, including a look at the target markets of real businesses.