Target Market Framework

31 min
Microcast
  • Target Market Framework
    Ken Burke 31 min
    Add to My Watch List
    Who, exactly, are your customers? Here's an in-depth investigation of how to define and calculate your ideal target market. This Microcast walks through a four-step process for defining standard and custom attributes of your customer and validating those attributes to arrive at a well-crafted target market definition for your business. Attributes, demographics, and psychographics are explored in depth, including a look at the target markets of real businesses.

Who, exactly, are your customers? Here’s an in-depth investigation of how to define and calculate your ideal target market. This Microcast walks through a four-step process for defining standard and custom attributes of your customer and validating those attributes to arrive at a well-crafted target market definition for your business. Attributes, demographics, and psychographics are explored in depth, including a look at the target markets of real businesses.

Members Also Watched
Learning Path
Ken Burke 15 min
Learning Path
Ken Burke 1 h 1 min
Learning Stream
Ken Burke 44 min
Microcast
Ken Burke 21 min
Members Who Watched This
GG
georges ghaourieh
,
GG
georges ghaourieh
,