Learning Stream Playlist

Execution Strategy Explained

Ken Burke 16 min
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Your execution strategy covers the nuts and bolts of the launch of your business—a high-level plan that documents how you'll execute your launch and keep your business up and running. This overview covers the five areas of a solid execution plan: Milestones, staffing plan, risk and risk mitigation plans, key performance indicators (KPIs), and start-up plan.
Create Milestones

Ken Burke 13 min
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What actions and events must occur for your business to get off the ground? Execution strategy milestones are those dates and activities that define your business' trajectory. Milestones include target expansion dates, geographical growth timelines, major marketing initiatives, and calendarized growth goals. This video walks through over a dozen examples of milestones to help you identify the most powerful ones for your business.
Build a Staffing Plan

Ken Burke 9 min
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The staff you need for launch differs wildly from the staff you'll need six and nine months post-launch. The staffing plan section of your execution strategy communicates how you will support the growth of your business in its first year to two years. This video includes an examination of sample organizational charts that cover an 18-month period of staffing for a digital services business.
Build Your Startup Plan

Ken Burke 16 min
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Your startup plan illustrates for investors and your team how you will reach your minimum viable product (MVP), connecting the dots between your product or service strategy, your milestones, and your financial plan. This walk-through explains the two key components of a solid startup plan: Startup budget, which are your primary expenses, and the action plan, which are the key tasks that take you to launch.
Determine Your Risk and Risk Mitigation Strategy

Ken Burke 12 min
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Anticipating and quantifying the potential threats to your company's launch and growth will help you create a stronger operating plan, as well as credibility with investors. This video explores key categories of threats that could impact your business, including physical, environmental, economic and civil, market, as well as pricing and competition.
Determine Your Key Performance Indicators

Ken Burke 7 min
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Key Performance Indicators (KPIs) are the fact-based, data-driven metrics that can guide your decision-making, tactics, and navigation of your business. When investors can see what you plan to measure it provides them with a concrete sense of your goals for the business. This walk-through explores what KPIs are best to measure right at launch, post-launch, and as your business grows, focusing on seven key KPIs: Engagement, revenue, customer acquisition cost, referral rate, customer lifetime value, retention, and product/service metabolism rate.
Build Your Execution Strategy Workshop

Ken Burke 6 min
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Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to create an execution strategy for your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.

You will learn: