Multichannel Selling Overview

5 min
Microcast
  • Multichannel Selling Overview
    Ken Burke 5 min
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    We live in a multichannel world. No longer do manufacturers sell only through retail to avoid "channel conflict." Today, everyone is using every channel they can to reach customers. This video provides an overview of the multichannel concept and the various channels that exist—whether direct sales or indirect sales, or both —so that you can utilize sales channels that best suit your business.

We live in a multichannel world. No longer do manufacturers sell only through retail to avoid “channel conflict.” Today, everyone is using every channel they can to reach customers. This video provides an overview of the multichannel concept and the various channels that exist—whether direct sales or indirect sales, or both —so that you can utilize sales channels that best suit your business.

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