Customer Acquistion: Thought Leadership

25 min
Learning Stream Playlist
  • Thought Leadership Explained
    Ken Burke 2 min
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    Be strategic about sharing your point of view in one of the most powerful methods of marketing: though leadership. Don’t worry, you’re already a thought leader. Why? You’re an expert at what you’re doing.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.

You will learn:

  • Establish your credibility vis-a-vis thought leadership
  • Discover new ways to reinforce your expertise in customers’ minds
  • Validate for your customer that they made the right choice—you Boost your lead generation mechanism
  • Discover inexpensive—and free—ways to do thought leadership