Customer Acquisition: Marketing Programs

1 h 3 min
Learning Stream Playlist
  • Marketing Programs Explained
    Ken Burke 1 min
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    Your marketing programs are the engine that creates demand for your product or service and your customer communication vehicle. Learn how to use your marketing programs to communicate with and educate customers about the benefits of your product or service.

How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

You will learn:

  • How will your marketing programs impact your marketing budget and bottom line?
  • Identify how to measure the success of each and every one of your marketing programs
  • Identify the timeframe that best fits your chosen programs
  • Considerations for how your marketing programs fit with you other business strategies