What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors, too, want to know what sets you apart. And as the cornerstone of your sales and marketing strategy, your unique competitive advantage is the foundation of a successful business launch. This learning stream equips you with a framework for identifying your company’s unique competitive advantage, so that you can build on that foundation with confidence.
You will learn:
- How can I identify which aspects of my business are unique and relevant?
- What attributes are commonly used to establish a unique competitive advantage?
- How can I test whether I’ve chosen to highlight the right elements of my business?
Video Runtime: 38 Minutes
Estimated Time to Complete: 1:15 Hours