Course Description:
What do you offer your audience that no one else can? Defining your unique competitive advantage not only communicates why customers should choose you; investors, too, want to know what sets you apart. And as the cornerstone of your sales and marketing strategy, your unique competitive advantage is the foundation of a successful business launch. This learning stream equips you with a framework for identifying your company’s unique competitive advantage, so that you can build on that foundation with confidence.
You will learn:
- How can I identify which aspects of my business are unique and relevant?
- What attributes are commonly used to establish a unique competitive advantage?
- How can I test whether I’ve chosen to highlight the right elements of my business?
Video Runtime: 38 Minutes
Estimated Time to Complete: 1:15 Hours
Lifetime Access
Take this course anytime you want. You have lifetime access so you can watch as many times as you wish.
Course Guide
The Course Guide gives you handy reference slides and extended information. Also frees you up from taking notes.
Planning Worksheets
Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.
Unlimited Support
Anytime you have a question about a course or how to apply it to your business, just email us.
