Products & Services

Build a quality product or service offering that compels the customer to buy from you and only you

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Learning Stream

Your Pricing Strategy

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
Ken Burke 1h 14m Pub. Sep 15, 2018
Learning Stream

Your Product or Service Strategy

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. This learning stream helps you get to launch by offering guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you'll stick to, and responses to questions about market defensibility.
Ken Burke 1h 29m Pub. Sep 15, 2018
Learning Path

Your Products or Services

All entrepreneurs want their product or service to be perfect for launch. Yet it's better to be the entrepreneur who launches a product to market and who receives customer feedback that helps you improve your business? It is almost always better to launch a good product faster than a ""perfect"" product sometime in the distant future. This learning path will cover how to tell a story about your product or service, define it clearly, the MVP concept (and why you should utilize it), as well as building a solid roadmap for your product and defending your strategy in a competitive market."
Ken Burke 2h 43m Pub. Sep 15, 2018