Great companies know and cater to their audience with laser-like focus. Using the tools in this learning path, you can hone in on the right market with confidence, project the potential size of your customer base and forecast how quickly it will grow, based in part on the industry trends most relevant to your business. And because competition is a vital component of a viable, active market, we give you strategies for defining, assessing, and positioning against other companies in the space.
Pub. Sep 15, 2018