This learning path covers how to quantify your target market, test and refine your unique value proposition, and position your product or service so that customers understand and choose your offering. Quantifying your target market allows you to identify the exact customer you want to reach, align it with your other business strategies, and compute the size of your slice of the market and its growth rates. Once you understand your customers' desires and fears, you can create a unique value proposition that resonates. Positioning is your conversation with potential customers. Customers must be able to understand your product or service in three seconds or less. Knowing how to position your product or service is what makes you stand out in today's crowded markets where customer's attention is short and pulled in many directions—your product or service must not only catch customers' attention but make sense to them.
Pub. Sep 15, 2018