Marketing objectives are the ultimate To Achieve list for all of your marketing activities. But you must set concrete and measurable goals. This Learning Stream explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Thought leadership can bring your message to customers and afford them a chance to understand and connect with your brand on a deeper level. This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.

How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business.