What meaningful problem does your company solve for customers? The answer is the reason your business exists. This learning stream helps you weave a compelling company story via a problem and solution statement -- including how to identify customer pain points and highlight the tangible remedies your offering provides.
This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors.
There’s talking the talk—then there’s walking the walk. This Learning Path helps you walk the walk and be an entrepreneur with a company that’s impossible to imitate. What sets you apart? What’s your mission? Jump in, we’ll help you get a solid grasp on the capabilities that set your business apart from others in the most fundamental terms: your vision and mission, key success factors, and your ability to articulate the problem you’re solving for customers, or the the world at large.
Credibility is everything in business. They way to build credibility with the people supporting your business is to show them you have the right team with the right background, the best resources and equipment, and a business model to support it all. This learning path explains how to communicate the big picture of your small business to investors as well as your team so that you grab their attention and secure their commitment to the business' success.