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The Financial Primer

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability. In this learning stream, we'll examine and counteract common misperceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most.
Ken Burke 59m Pub. Sep 15, 2018
Learning Stream

Your Pricing Strategy

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
Ken Burke 1h 14m Pub. Sep 15, 2018
Learning Stream

Your Product or Service Strategy

It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. This learning stream helps you get to launch by offering guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you'll stick to, and responses to questions about market defensibility.
Ken Burke 1h 29m Pub. Sep 15, 2018
Learning Stream

Positioning Your Product or Service

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This learning stream provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.
Ken Burke 1h 0m Pub. Sep 15, 2018
Learning Stream

Customer Acquisition: Selling Strategies

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. This learning stream delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business.
Ken Burke 1h 36m Pub. Sep 15, 2018