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The Financial Primer

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability. In this learning stream, we'll examine and counteract common misperceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most.
Ken Burke 59m Pub. Sep 15, 2018
Learning Stream

Your Pricing Strategy

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
Ken Burke 1h 14m Pub. Sep 15, 2018
Learning Stream

Your Unique Value Proposition

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive. This learning stream will guide you through the process of developing your unique value proposition – how to identify the hidden desires as well as the practical needs your offering addresses and how to highlight the elements of your business that present a compelling story.
Ken Burke 36m Pub. Sep 15, 2018
Learning Path

Financial Strategy

`Don't be one of those businesses that stalls on the runway due to bad cash flow management (it has happened to the best of entrepreneurs). Instead, commit to understanding the key principles of small business financials and comfortably master that money side of your business. In this learning steam, you'll grasp the key fundamentals of managing the finances of your business—from the basic underpinnings of sound planning to key financial statements like your P&L and cash flow and financial models like staffing, revenue, and expenses.
Ken Burke 2h 58m Pub. Sep 15, 2018
Learning Stream

Defining and Segmenting Competition

Contrary to popular belief, having plenty of competitiors is a good sign – that's what makes a thriving market. This learning stream delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.
Ken Burke 34m Pub. Sep 15, 2018