Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
1h 14m Pub. Sep 15, 2018
Contrary to popular belief, having plenty of competitiors is a good sign – that's what makes a thriving market. This learning stream delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.
34m Pub. Sep 15, 2018
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive. This learning stream will guide you through the process of developing your unique value proposition – how to identify the hidden desires as well as the practical needs your offering addresses and how to highlight the elements of your business that present a compelling story.
36m Pub. Sep 15, 2018
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. This learning stream helps you get to launch by offering guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you'll stick to, and responses to questions about market defensibility.
1h 29m Pub. Sep 15, 2018