Selling Strategies That Boost Sales


Course Description:

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This learning stream delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered. Extensive worksheets and exercises enable you to identify the sales techniques that will win customers most profitably.

You will learn:

  • How can I determine the best sales channel for my business?
  • Which are better, direct or indirect sales?
  • How does my company’ eventual scale affect which selling strategies to use?
  • Why do investors care which selling strategies I use?
  • How can I determine my sales margin?
  • What are the pros and cons of direct selling?
  • What is a reseller versus a distributor?
  • How can I track performance of indirect sales channels ?


Video Runtime:  1:30 Hours

Estimated Time to Complete With Worksheets:  2:30 Hours

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.