Thought Leadership That Drives Customer Acquisition


Course Description:

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This Learning Stream presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this Learning Stream.

You will learn:

  • Establish your credibility vis-a-vis thought leadership
  • Discover new ways to reinforce your expertise in customers’ minds
  • Validate for your customer that they made the right choice—you Boost your lead generation mechanism
  • Discover inexpensive—and free—ways to do thought leadership


Video Runtime:  26 Minutes

Estimated Time to Complete With Worksheets:  50 Minutes

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.