Create Well-Defined Marketing Objectives


Course Description:

Marketing objectives are the ultimate To Achieve list for all of your marketing activities. But you must set concrete and measurable goals. This Learning Stream explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.

You will learn:

  • Learn how to create concrete objectives that boost your marketing effectiveness
  • Create objectives that guide your actions in-step with your execution plan
  • Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs


Video Runtime:  27 Minutes

Estimated Time to Complete With Worksheets:  55 Minutes

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.