Craft an Inspiring Vision and Mission Statement


Course Description:

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this learning stream will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

You will learn:

  • Why is it important to create a vision and mission statement?
  • What are the differences between the vision and mission statements?
  • How does my entrepreneurial personality help or hinder my company’s visionary goals?
  • What are the elements of a successful vision statement?
  • How detailed should my mission statement be?
  • Where can I include social or charitable goals?
  • How can I validate my vision and mission statement?


Video Runtime:  35 Minutes

Estimated Time to Complete With Worksheets:  1 Hour

Lifetime Access

Take this course anytime you want.  You have lifetime access so you can watch as many times as you wish.

Course Guide

The Course Guide gives you handy reference slides and extended information.  Also frees you up from taking notes.

Planning Worksheets

Each course comes with a set of worksheets that walk you step by step through applying these concepts to your business.

Unlimited Support

Anytime you have a question about a course or how to apply it to your business, just email us.