9-Week Live Online Course

Begins Monday, April 1, 2019

with Ken Burke, Founder, entrepreneurNOW! Network

 


Launch Your Dream Business

 

Avoid common entrepreneurial blind spots by following a structured, step-by-step program designed to get your business launched.

 

Determine the feasibility of your business idea with a step-by-step analysis of your market, its growth rates, competitive analysis, and creating a full set of financials—well before you launch.

 

Discover how building your platform with thought leadership can supercharge your current business or create a groundswell of ready customers for a new business.

 

Create a complete business plan as well as an investor pitch deck for stakeholders to get your business funded.

Skills Learned:

  • Gain a solid understanding of the capabilities that set your business apart from others.
  • Build credibility with the people who are supporting your business by showing them that you have the right team with the right backgrounds, the best resources and equipment, and a business model that supports it all.
  • Project the potential size of your customer base and forecast how it will grow based on the industry trends most relevant to your business.
  • Position your product or service to make yourself stand out in today’s crowded market so that you catch customers’ attention and ensure what you’re offering makes sense to them with a solid value proposition.
  • Launch quickly with an exciting product or service that addresses customers needs without being perfect so that you can get to market fast with a clearly defined roadmap.
  • Choose between the leading sales and marketing programs (19 of them), identify which make sense for your business, and how to leverage thought leadership.
  • Create an execution strategy that includes key performance indicators, business milestones, a staffing plan, as well as identified risks and risk mitigation plans.
  • Forecast a complete set of financials for your business, from revenue, staffing and expense models to cash flow and income statement (P&L).

 

Results Driven:

In this 9-Week Live Online Course you will create a business plan that you can execute, build a successful business from, and a pitch deck to take to meet with investors—but most importantly you will come away with a complete understanding of your business and what is required for it to succeed, from every angle.

 

  During this Course You Will…

  • Connect with other entrepreneurs starting businesses. 
  • Determine the feasibility of your business and how to position it for growth.
  • Develop a complete set of financial for your business to benchmark against.
  • Determine the market growth rates for your business, important trends, and the industry segments. 
  • Create a competitive analysis for your business. 
  • Choose the most suitable marketing programs to leverage for customer acquisition.
  • Understand what investors are looking for in your business plan, and why.
  • Determine your staffing needs and project those needs out 3 years.
  • Develop a go-to-market strategy that will map out a successful launch for your business.

 

Support Materials and Benefits

  • Private Facebook group to form connections, share support, and ask questions along with other entrepreneurs in the course
  • Communicate with Ken through unlimited email access during the course
  • 15+ hours of video instruction
  • 90-minute weekly sessions led by Ken: strategy discussion, Q&A, and coaching
  • Business Plan Workbook—full of worksheets and tools to support your business plan creation
  • Re-enrollment privileges for subsequent runs of this course

 

Inside the 9 Weeks

90-minute Live Sessions happen every week!

Thursdays at 9 AM Pacific

Week 1: The “Why” Foundations of Your Business
Week of April 1st

The focus this week is the fundamentals of the “why” you are in business and “how” you are going to deliver it. It’s all about your business vision and mission statements. We will them dive into the all-important problem and solution statements, so that you’re clear on the customer problem you are addressing with your product or service.

Weeks 2 & 3: Market, Competition, and Competitive Advantage
Weeks of April 8th and April 15th

The focus for these two weeks is diving deeply into your market: building an understanding and estimating its size and evaluating your competitive position. You will define your unique competitive advantage based on competitive positioning, understanding of market trends, and based on your analysis of the size of your market and its growth potential.

Week 4: Your Go-to-Market Strategy
Week of April 22nd

This week is about the customer: Your customer must understand what your product or service has to offer them in 3 seconds or less. Knowing how to position your product or service is critical to success in today’s market. Your will learn how to position your product or service, pinpoint your target market, and develop a clear unique value proposition that your target customer responds to.

Week 5: Product, Pricing & Packaging
Week of April 29th

This week we talk about getting to market in great shape, but not perfectly. We’ll cover how to tell your story about the product or service you are taking to market, define it clearly, and what version of it you can get to market fastest. You will also build a road map for your product so that you can defend your growth in a competitive market.

Week 6: Sales, Marketing, Thought Leadership and Customer Acquisition
Week of May 6th

You will become familiar with the 19 sales and marketing strategies that comprise customer acquisition—including an in-depth look at 11 marketing strategies and 8 selling strategies you can implement in your business. We will also dive into how you can develop thought leadership and your brand platform.

Week 7: Execution Strategy & Company Overview
Week of May 13th

This week is about making everything you want to happen actually happen so that you can launch and grow the successful business you want. You will create your key performance indicators, business milestones, what staff will be involved, and the risk and risk mitigation strategy you’ve identified for your business. We will also cover the company overview, your vehicle for exciting stakeholders with the plan for your business. From your bio to the company story, location, and business model, it must be clear to those stakeholders that you are poised to succeed. We’ll cover the five essential sections of your company overview: company profile, team, staffing, business model, and the current status of your business.

Weeks 8 & 9: Finances
Weeks of May 20th and May 27th

In this final week you will use everything you now know about your business to use in forecasting a complete set of financials for your business. This includes your revenue model, staffing model, expense model, as well as cash flow and your income statement (P&L). We’ll begin with the basics of business finances.

At the completion of these nine weeks, you will have created a complete business plan as well as the investor deck that you can use to pitch to VCs, banks, or familyAt the completion of these nine weeks, you will have created a complete business plan as well as the investor deck that you can use to pitch to VCs, banks, or family

Bonus Content

ELEVATOR PITCH 101

Bonus Q&A Group Session with Feedback on Your Elevator Pitch (plus an elevator pitch worksheet)

Every entrepreneur struggles to get their elevator pitch down, leading to awkward, discouraging, and downright confusing conversations about what type of business you’re actually trying to build.

ALL ACCESS PASS

One year complete-access subscription to The EntrepreneurNOW! Network’s collection of videos and business planning tools

Not only can you revisit any video from the course, but you can access the full library of learning videos and workshops in addition to worksheets, the business financial model, and the business plan writing tool—all designed to help you focus on building every aspect of your business throughout the year.

 

What Entrepreneurs Are Saying…

 

"Using the nuts-and-bolts worksheets from entrepreneurNOW! and the one-on-one coaching has allowed me to find renewed clarity and enthusiasm for my seven-year-old business. I am now moving forward with key decisions regarding the programs and services we offer at our coworking spaces. My next goal is to use these resources to rethink our staffing needs and hiring process."

—Natasha Juliana, owner/founder, WORK Petaluma

“The guidance Ken has provided me has been invaluable to my business. We’re talking about the difference between success and failure. With Ken’s wisdom and the information on the site, any entrepreneur can learn how to start a business.”

—Smári, founder/CEO, Smári Organics

"Over the years I have used and been involved in the the development of on-line resources for entrepreneurs. Emphasis is always on the latest tools and building communities of people in support. The difference with EntrepreneurNOW is that the tools and know-how are derived from the mind and experience (and incredible energy!) of Ken Burke. His easy, step-by-step directions have been invaluable in helping me re-frame my services to a whole new industry. And even when I don't work with Ken directly, I'm happy to switch to the on-line program — the EntreprenuerNOW content is frankly the best I've seen."

—Michael Giotis, Regional Sustainable Development Strategist

 

About Ken Burke

Ken Burke, founder and CEO of The entrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. Visit www.entrepreneurnow.com.

 

Enroll NOW!

 

 

Frequently Asked Questions

 

How does the private online community group work?

You will receive an invitation to join the private community group on Facebook after you register for this course. You should go ahead and introduce yourself at that time. The purpose of the group is to pose questions about your business and give you own perspective to other entrepreneurs who post questions. This group is private, so only Ken and the entrepreneurs enrolled in the 9-week course will be able to post or comment.  You don’t need to be active on Facebook to participate in the group, but you do need an email address.

How many hours per week can I expect to spend on this course?

Every week there is a 90-minute live video call and roughly 90 minutes of video available to watch. Additionally, there is the time you allocate to completing sections of your business plan each week. In total, you may spend anywhere from 4-6 or more hours per week on this course and developing your business.  Beyond that, depending on how much time you plan to invest in interacting with the group on the private Facebook page and Ken via email, that time commitment is really what you choose to make it.

Will I have a business plan by the end of the course?

Yes. As long as you use the tools (videos and worksheets), you should have a complete business plan—and investor pitch deck—complete by the end of the 9-week course.

What if I can’t make it to every Live Call?

The live video calls are 90-minutes and happen every Thursday at 9am PT. We’ll send a replay of the weekly call to all students. While you won’t get the benefit of connecting live with Ken and the other entrepreneurs, you will be able to email Ken privately as well as post questions on the private group on Facebook after you’ve viewed the recording.

Do I need both Internet and phone to participate?

You will need an active Internet connection to participate in the weekly live video calls as well as interacting on the private Facebook group. It is best to watch the business planning video tutorials online, but here is the option to download them to your hard drive if you need to watch them offline.

Is a refund available for this course if I don’t like it?

You can reach customer support anytime at 1 (888) 578-1120 to discuss your issues with this course. Your satisfaction is incredibly important to us, and we will do everything we can to resolve any issues if they arise for you. Any refunds must be requested no later than the close of the course, May 31st, 2019.

How does the payment plan work? 

If you choose to pay for the course in three payment installments, the first installment is due upon registration; the two remaining payments are due at intervals during the course.

I have more questions—who do I ask?

If you have any further questions about this live video course, we are happy to answer them! Please get in touch by emailing us at info@entrepreneurnow.com.