Author: Ken Burke

Investor Pitch Deck Kit

The Investor Pitch Deck Kit will walk you step-by-step through the process of creating a compelling investor pitch.  Not only will you get exactly what slides to create in your investor pitch deck but also exactly how to construct them, so an investor wants to invest in your business.  The eBook also includes samples of slides for each topic covered in your pitch.  And if that is not enough, we give you a presentation template to make it easy for you to build your own pitch deck.  This entire package is invaluable for anyone thinking of getting their business funded.

Create a Compelling Event – Free Course

Welcome to this micro-course on Create a Compelling Event. This is one of the best sales tools you can use to get someone to sign on the dotted line. Closing deals is not the easiest thing to do, but when you can create a compelling event you can actually move deals forward faster, get them closed, and get the customer up and running on your product or service.

You will learn:

  • What a compelling event is and how to create them
  • How to create manufactured compelling events that drive decision making for your prospect or customer
  • How to discover and leverage compelling events of your customers to get them to commit

 

Negotiation Tool #2 – Both Parties Must Feel Some Pain

 

You know you have negotiated a good deal when both parties walk away feeling just a little bit of pain.  To create a good, long-term relationship with the people you are negotiating with, you must make them feel like they got a good deal too.  If you push for everything and give in on nothing, you might feel great, but the other party feels horrible about the deal.

The art of negotiating is in finding that balance where you give enough to keep the other party motivated and interested in not only getting the deal done but feels good about doing business with you in the future (or would tell their friends to do business with you).

I have seen in my career that a hard-fought negotiation strengthens the relationship between the two parties.  And when the deal is done, you both get to celebrate its success.

Pro Tip:  Always have a few items when you are heading into a negotiation that are a list of things that are non-negotiable, and others that might not be so important to you. They might be important to the other party, but you’d be willing to give up to make the deal.

Negotiation Tool #1 – Alway’s Let the Other Person Go First

So many people race to state their position first in the negotiation yet there is absolutely no advantage for you to do so.  You miss a huge opportunity when you do this because you have no idea where the other party is going to start.

I want you to encourage the other party to go first and state their position.  That gives you the ability to react to it.  You might be surprised as to where they start in the negotiations.  It might be quite a bit higher than you expected.  And with that as a starting point you can negotiate them up.

My advice to you is be quiet and listen first.  I have found that when you request the other side to go first, they are often eager to do so.